Chris Weber on the future of device branding at Microsoft

Curious to what's going betwixt Microsoft and Nokia over branding? Then you're going to desire to watch this video of Chris Weber answer the question. Will information technology be Lumia? What happens to Surface? His thoughts after the break.

Correct now Microsoft is working through with what branding looks similar on time to come products. For 'smart' devices, like the Lumia line of smartphones, we'll encounter Microsoft be the primary brand since they don't have the right to apply Nokia on future products. Is Microsoft on the device? Is information technology a symbol or logo? Those are questions they're nevertheless working on right now.

Microsoft is currently also trying to figure out the brand for first-political party hardware. Devices like futurity Lumia smartphones or hereafter PCs or tablets from the Surface family. Volition those be Lumia or Surface? Once again questions that Microsoft is working through. Those who came to Microsoft from Nokia are manifestly pulling for Lumia, while those on the Surface team would much prefer Surface. This unified brand for smartphones, tablets, and PCs will take Microsoft every bit the master brand, simply beyond that everything is withal beingness discussed.

What it's chosen isn't as big a deal to Chris equally you lot might retrieve. He's more than interested in how they define what that brand stands for. It'll be very interested to see how branding plays out in the coming months for any future devices (come up to us, McLaren) from Microsoft.

Should Microsoft continue to utilize Lumia on smartphones and Surface for tablets and PCs? Should ane make win out and rule all devices? Audio off below.

Via: @markguim, YouTube

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